UpUp Play Tower
Product Design & Development, Branding, Shopify Website, Kickstarter Campaign, Social Media Campaign, Print and Online Promotions, Video Production, Copywriting
In 2015 my partner Lukas and I took a leap of faith and started down the long and exciting road of product design and development.
It all started with a fantastically innovative piece of furniture that Lukas designed for our son’s 2nd birthday, that really impacted life with a toddler in wonderful ways. Our personal experience with it and the feedback we received from other parents and childcare experts encouraged us to take things a little further.
We decided to launch a Kickstarter Campaign to help us get the word out about what we called the UpUp Play Tower and to help us raise the funds required to get through product safety testing.
While our campaign did not reach its full goal, and we have since put UpUp on the back burner, the experience and knowledge we gained though the process of creating and promoting it has been truly invaluable.