Full Spectrum Electric
Project: Branding
Role: Creative Director, Graphic Designer
Year: 2018
I was hired to create a brand for Full Spectrum Electric, a local electrician who was branching out on his own after many years working under another electrician. Establishing a brand that boldly communicated his 20 years of experience, energy and professionalism was key to launching with confidence. The desired brand personality and tone we aimed to capture was:
Friendly, Trustworthy
Professional, Safe, Experienced
Modern, Hip & Cool
Competitor Comparison
When the new Full Spectrum logo is set amongst its competitors in the area, its bold confidence and colour palette sets it apart and demonstrates the success of the process and outcome.
