Ponderosa Massage Therapy
Project: Branding, signage, marketing collateral
Role: Creative Director, Graphic Designer
Year: 2019
I was hired to create a brand for a massage therapist who was freshly relocated to a small historic town in BC. The desired brand personality and tone we aimed to capture was:
Experienced, Effective, Smart
Welcoming, Approachable, Happy, At ease
Simple, Clear, Clean
Combo of architectural and organic
“It's been a lot of work but the package you've created for me has made all the difference. It's established a very strong brand identity that has increased my confidence ten fold moving forward into the next stage of my life and profession. It's already made a great first impression in a new community and I can't wait to continue getting feedback.”
– Jen, Ponderosa RMT
Competitor Comparison
When we set her new logo amongst her competitors in the area, the freshness and clarity of her new logo set her apart from the rest and demonstrated the success of the process and outcome.
